What makes an effective ad presentation?
Commercial art is a collaborative effort. Any good technical illustration starts with good art direction. I have had the great fortune of working with some of the best Art Directors in the world. The final product, however, is in the hands of the illustrator.
There are several key components to creating technical illustration that the client, design team, and ultimately the consumer find readable, understandable, and aesthetically pleasing.
A Technical illustration must accurately reflect the form, surface finish, and material of the subject matter.
A Technical illustration must be clear. Certain elements of the subject may be omitted, phantomed, or sectioned for increased clarity.
The composition must be pleasing. How the subject fills the space and the choice of viewing angle contribute to the overall effect.
The drawing technique should be appropriate. Line weights, tone, and shading should relate to the scale, mass, and surface of the subject.
As important as all of these elements are, one of the most important factors is punctuality. I understand that the illustrations I produce are only a small part of a larger project. That is why, in over twenty years and countless thousands of illustrations, I have never missed a deadline. Never.
Commercial illustration is a business, and like all other businesses, you survive by your reputation. I am extremely proud of the reputation I have earned in this industry.
My company, Kevin Hulsey illustration, inc. specializes in technical cutaway illustrations and infographics for automotive and industrial applications. We provide Digital 4 color and line art illustration for print advertising, web marketing, and collateral. We also offer stock images of cutaway automobiles, car exteriors, engines, transmissions, and other vehicle parts for resale.
Kevin Hulsey
Kevin Hulsey Illustration, Inc.
